Archive of Optimization

07Sep2012
Category
Optimization, Testing
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Optimization: Change for the better Thumbnail

Optimization: Change for the better

Change sometimes seems hard, sometimes harder and sometimes impossible. But changing your email might just be what the doctor ordered. Last time we talked about excuses for not getting started with email testing. But you might still think it is bad to change something that already is working good. Why change the design you have worked soo hard on? We look at some more of the best excuses for not optimizing your e-mail!

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21Aug2012
Category
Optimization
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Why not to start testing email Thumbnail

Why not to start testing email

One of the hardest things when starting something is.... getting started. Last time we spoke about the first nine more reasons not to optimize your emailings. We received some more stories of people who never really got started with their optimization in the first place. So without further ado here are nine reasons why some e-mailmarketeers have not started testing and why those are bogus.

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Dynamic email optimization explained Thumbnail

Dynamic email optimization explained

Dynamic email optimization is a technique to optimize your e-mailings for conversion. It is used to get highest amount of clicks / conversions possible. By testing different versions of an emailing and comparing the results a winner is chosen. This is done with the use of (dynamic) images in the emailing.

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02Jun2012
Category
Optimization
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Memorable email optimization Thumbnail

Memorable email optimization

Imagine a conversation with your colleague that starts with "Remember that email campaign we optimized for...?". He recalled that specific piece of testing. At that moment you know you have done well: a memorable email optimization.

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01May2012
Category
Optimization
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99 Reasons for not testing Thumbnail

99 Reasons for not testing

Testing is a proven way to optimize your emailmarketing efforts. Still a staggering percentage of email marketing campaigns are not being optimized at all (See chart). Leaving a lot of marketing effort not transferred to into effect. To help all the e-mailmarkeers out there get their optimization blood running and fight non-optimizers’ skepticism,This is the first part of our 99 reasons for not testing (and how to fight them).

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22Apr2012
Category
Optimization
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Our mission: Getting everybody to optimize Thumbnail

Our mission: Getting everybody to optimize

A lot of marketeers are not yet optimizing their emailings. Our goal is to change that. Not-optimizing hurts conversion, recipients, marketeers and the image of the e-mailmarketing industry as a whole. We aim to get e-mailmarketeers optimizing their emailings.

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