Archive of 2012 September

27Sep2012
Category
best practice
Tags
Best Practices, we can do better Thumbnail

Best Practices, we can do better

In the email marketing industry you will hear a lot about best practices. Best practices are all over the place, ranging from design, copy, frequency, segmentation, strategy, etc,etc. All elements of email marketing are subject to some kind of best practice. But is it really the best we can do?

Read MoreLeave a Comment
07Sep2012
Category
Optimization, Testing
Tags
Optimization: Change for the better Thumbnail

Optimization: Change for the better

Change sometimes seems hard, sometimes harder and sometimes impossible. But changing your email might just be what the doctor ordered. Last time we talked about excuses for not getting started with email testing. But you might still think it is bad to change something that already is working good. Why change the design you have worked soo hard on? We look at some more of the best excuses for not optimizing your e-mail!

Read MoreLeave a Comment