Archive of 2012 August

21Aug2012
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Optimization
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Why not to start testing email

One of the hardest things when starting something is.... getting started. Last time we spoke about the first nine more reasons not to optimize your emailings. We received some more stories of people who never really got started with their optimization in the first place. So without further ado here are nine reasons why some e-mailmarketeers have not started testing and why those are bogus.

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