Archive of 2012 May

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99 Reasons for not testing

Testing is a proven way to optimize your emailmarketing efforts. Still a staggering percentage of email marketing campaigns are not being optimized at all (See chart). Leaving a lot of marketing effort not transferred to into effect. To help all the e-mailmarkeers out there get their optimization blood running and fight non-optimizers’ skepticism,This is the first part of our 99 reasons for not testing (and how to fight them).

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